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09 / 10 · Data & Analytics

Pipelines that run quietly, dashboards people use.

Data warehouses, ETL/ELT pipelines, BI dashboards, reverse ETL, governance. We build the plumbing that moves data where it needs to be, and the surface where decisions actually happen. Lineage documented, quality monitored, access scoped.

Warehouse Snowflake / BigQuery Pipelines dbt / Airflow BI Metabase / Looker Open-core by default
Data Platform · Live
PIPELINES HEALTHY
Ingestion · Last 7 days 47.2 GB today
Mon Tue Wed Thu Fri Sat Sun
dbt models
184pass
Fresh %
99.4%
Slow queries
2today
Recent pipeline runs
14:32 dbt run · marts_finance (184 models) OK
13:00 Airflow · salesforce_sync hourly OK
12:15 Fivetran · stripe incremental OK
11:48 Query · cohort_retention (42s) SLOW
47GB/d Ingested
184models dbt build
99.4% Freshness SLA
1source Of truth
5sub-services
Warehouse, ETL/ELT, BI dashboards, reverse ETL, governance. Pick one or stack them.
Service breadth
dbtprimary
SQL-first transformations, versioned in git, tested with assertions, documented automatically.
Transformation tool
1warehouse
Single source of truth. No scattered CSVs, no shadow Excel versions, no "which number is right?"
Architecture
0magic
Every number traceable to source. Lineage, documentation, freshness checks on every mart.
Governance
Scope · 5 sub-services

Warehouse, pipelines, dashboards, operational analytics, governance. Built on open-core when it fits.

Data work is only valuable when the numbers are trusted, the dashboards are read, and the plumbing stays running without constant intervention. Our deployments prioritize reproducibility, lineage, and tools your team can actually operate.

01 / 05

Data warehousing

Snowflake, BigQuery, Redshift, or Postgres-based warehouses sized to your actual data volume. Right-sized compute, cost monitoring, retention policies. No "we need Snowflake because everyone has it" recommendations.

Snowflake BigQuery Postgres
02 / 05

ETL / ELT pipelines

Managed connectors (Fivetran, Airbyte) for standard sources. Custom Python/dbt for the long tail. Scheduled orchestration via Airflow or Dagster. Everything versioned in your git repo, not scattered across GUI tools.

dbt Airflow Fivetran
03 / 05

BI dashboards

Metabase or Looker for the main dashboarding layer. Power BI or Tableau when your org already runs on them. Dashboards designed for the people who use them, not the people who build them.

Metabase Looker Power BI
04 / 05

Reverse ETL & operational analytics

Warehouse-computed segments pushed back into the tools where work happens: Salesforce, HubSpot, Zendesk, Braze. Data stops being locked in dashboards nobody opens and starts driving automation.

Hightouch Census Custom reverse ETL
05 / 05

Data governance & quality

Lineage from source to dashboard, dbt tests on critical columns, freshness SLAs with alerting, role-based access control. Audit-ready evidence that your numbers are the right numbers.

dbt tests Great Expectations OpenMetadata
What we actually do

Three categories, one coherent stack.

Not a jumble of SaaS tools stitched together with CSV exports. Warehouse, transformation layer, and consumption surface designed as one stack, documented together, operated by the same people.

Warehouse
01 · Warehouse & Ingestion

Right-sized warehouse, reliable data arrival

Warehouse choice driven by your volume and cost model, not vendor sales pitches. Snowflake for seasonal workloads, BigQuery for Google-adjacent orgs, Postgres-based (Supabase, RDS, self-hosted) for smaller data volumes where simplicity wins. Ingestion via Fivetran/Airbyte for standard sources, custom code for the long tail.

Platforms we deploy
Snowflake Google BigQuery Postgres Fivetran Airbyte
Pipelines
02 · Transformation & Orchestration

SQL-first, git-versioned, tested on every run

dbt as the default transformation layer. Models versioned in git, tested with column assertions, documented automatically, scheduled through Airflow or Dagster. When something breaks you get a specific test failure in a slack channel, not a vague "the dashboard looks wrong" email on Monday morning.

Platforms we deploy
dbt Core Airflow Dagster Prefect Python
Consumption
03 · Consumption & Reverse ETL

Dashboards people read, data back in operational tools

Metabase or Looker for self-serve BI, Power BI or Tableau when your org already runs on them. Dashboards designed for the audience that uses them. Reverse ETL (Hightouch, Census) pushes warehouse-computed segments into Salesforce, HubSpot, and Zendesk so data stops being locked in a dashboard nobody opens.

Platforms we deploy
Metabase Looker Power BI Tableau Hightouch Census
Other platforms used on request: Redshift, Databricks, ClickHouse, DuckDB, MotherDuck, Stitch, Meltano, Prefect, Prefect Cloud, Mode, Hex, Superset, Preset, and client-specific tooling. We adapt to your existing stack rather than forcing a rip-and-replace.
Why practitioner, not consultancy

Three things that separate real data work from dashboards nobody trusts.

Most data engagements end with a tool nobody can modify, metrics nobody can trace, and a Snowflake bill nobody can explain. Here is how we work differently.

01

Lineage you can audit.

Every metric traceable from dashboard to source column. dbt's built-in lineage graph plus documented data contracts means when finance asks "what does revenue include?" the answer is in the model, not in someone's head.

When regulators ask the same question later, the answer is still there.

02

Open-core by default.

dbt, Airflow, Metabase, Airbyte, Dagster: all open-source cores, deployable to your own cloud or self-hosted. Managed cloud versions when they genuinely save your team time, but the underlying tools stay portable.

You are never one vendor pricing change away from a migration.

03

Cost visibility built in.

Snowflake credits attributed to warehouses and roles. BigQuery slot usage per query. Monthly spend review showing which queries, dashboards, or users are driving cost, with recommendations to tune.

When the warehouse bill spikes 40%, we tell you which model caused it and how to fix it.

Buyer questions

The things analytics leads and finance teams actually ask us.

Do we really need Snowflake, or is Postgres enough?

For many Canadian SMBs, Postgres is enough. If your data fits comfortably in a modestly-sized Postgres instance (hundreds of GB, not TB) and your query patterns are known, Postgres with proper indexing and materialized views runs circles around a $5k/month Snowflake bill.

Snowflake, BigQuery, and similar MPP warehouses start making real sense when: your data genuinely crosses the single-node ceiling, you have unpredictable analytical workloads that need auto-scaling, or your team benefits from separation of storage and compute. We assess which bracket you are actually in.

Why dbt instead of just writing SQL in the warehouse directly?

Three things dbt gives you that raw SQL does not: dependency management (models rebuild in the right order), testing (assertions on columns, failing the pipeline when data is wrong), and documentation (auto-generated model docs with lineage graphs).

The alternative is SQL files in a shared folder with implicit dependencies, no tests, and documentation that lives in someone's head. dbt turns data transformation into something that behaves like software: versioned, testable, reviewable in pull requests.

Our warehouse bill keeps going up. Can you help?

Yes, and that is a common engagement starting point. Typical first-pass audit finds 20-40% savings from: queries that scan full tables when a partition would do, dashboards refreshing hourly that nobody looks at, dev warehouses running 24/7, and oversized compute for workloads that run twice a day.

Ongoing: monthly cost review attributing spend to specific models, users, and dashboards. When something spikes we identify the cause within a day, not after the quarterly bill arrives.

What about data governance and compliance?

Governance built in: role-based access control at the warehouse level (data engineers get write, analysts get read on marts, business users get read on views only), PII handling via column-level masking or vaulting, row-level security where sensitive data mixes.

For regulated workloads (PIPEDA, Quebec Law 25, OSFI B-13), we align with the compliance team on data residency, retention, and audit logging requirements. Lineage from dbt plus access logs from the warehouse give audit teams the evidence they need.

Can you work with our existing analytics team?

Yes, that is often the best engagement model. Three common patterns:

Pattern 1, Build and hand over. We build the stack, document it, train your analysts, then step back. Your team runs it.

Pattern 2, Augment. Your team runs the day-to-day (dashboards, ad-hoc analysis), we handle the heavier platform work (pipeline design, cost tuning, governance).

Pattern 3, Fractional data engineering. You have analysts but no data engineer; we fill that role on retainer so you do not have to hire for it.

What happens if we want to move off your setup later?

Everything is yours by design. dbt models in your git repo, Airflow DAGs in your git repo, Metabase self-hosted on your infrastructure (or using your own Metabase Cloud account), warehouse under your own cloud account.

If you move the operation in-house or to another provider, the person taking over inherits a documented, versioned, portable stack. The 30-day handover transfers access, documentation, and operational knowledge. No lock-in, no "we hold your credentials" nonsense.

Thirty minutes with the practitioner

Tell us what numbers you cannot trust. We will say what to fix first.

Not a sales call. A practitioner conversation about which metrics your team argues about, which dashboards nobody opens, which pipelines keep breaking, and what a sensible next quarter of data work would look like.

What you get on the call
Honest read on your current stack and the 2 or 3 biggest trust gaps in your numbers
Where open-core tooling would save real money vs managed cloud equivalents
If your warehouse bill looks wrong, we tell you where to look
If we are not the right fit, we say so and point you to who is